Simple. Elegant. Powerful.

Coefficient Media is a small web and new media company located in Jackson, Michigan. We specialize in developing a wide array of web sites (including social networks) that emphasize quality design, usability and harness the power of dynamic open source platforms like Drupal. We also produce and develop audio, video, podcasts and a variety of live and interactive media for business and organizations.

Coefficient Media VidCast

Coefficient Media Podcast - Blogging for Business

Posted May 20th, 2009 by dave
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This week Dan and Dave talk about how to use a blog to express the character of your business, attract new customers and establish yourself as a leader in your business segment. Blogs are often the foundation of a social media campaign and it is good to know where to start from.

Coefficient Media Podcast - Video Podcasting

Posted May 13th, 2009 by dave
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This week Dan and Dave talk about how to use video podcasting to connect with your audience and get the word out there regarding your business or organization.

Coefficient Media Podcast - More than your web site

Posted May 7th, 2009 by dave
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This week we answer a viewer submitted question. "What is the best way to get the word out about your" -Renee

Coefficient Media Podcast - LinkedIn

Posted April 22nd, 2009 by dave
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This week we discuss what makes LinkedIn a unique social network for business professionals and some keys to using it to expand your personal brand.

Coefficient Media Podcast - Social Bookmarking

Posted April 15th, 2009 by dave
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This week we talk a little about how you can use sites like Delicious, Digg and StumbleUpon to drive traffic to your site and help get your message out.

Coefficient Media Podcast - Flickr

Posted April 9th, 2009 by dave
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How to use Flickr to build community and grow your brand.

Coefficient Media Podcast - Social Media... What is it?

Posted April 1st, 2009 by dave
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Dave and Dan answer the question "What are simple ways to explain the power of social media to an unaware public?". Thanks to Travis from www.qtown.info for the question.

Coefficient Media Podcast - Web Site Statistics

Posted March 27th, 2009 by dave
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We chat about how having good web site statistics can increase the value of your web site.

Coefficient Media Podcast - Join The Conversation

Posted March 18th, 2009 by dave
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Today we talk about some good ways to interact with people online. It is important to know what people are saying about your company or organization. Engaging those people in the right way and fostering authentic conversations will help your brand.

Coefficient Media Podcast - YouTube

Posted March 10th, 2009 by dave
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In this episode of the Coefficient Media Podcast we discuss how business and organizations can best use YouTube to reach their audience. We help explain why YouTube is important, some best practices and some simple solutions for how to record your videos.
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